Approach
The most interesting cultural and commercial momentum right now is happening between Europe and West Africa.
I work in that space, with the media relationships, the local fluency and the editorial instinct it requires.
I support brands and independent projects across their PR, influencer and digital communication strategy. From message definition to operational execution, through to reporting.
I work at the intersection of fashion, beauty, luxury, hospitality and culture. My network spans press and KOLs across France, Europe, the UK and French-speaking West Africa.
My approach is hands-on: understand the brand, set clear objectives, execute with rigour. On every assignment, I manage both strategy and production — events, content, creator partnerships, media relations.
- Paris — France
- Europe
- United Kingdom
- Benin
- Côte d'Ivoire
- Nigeria
Six areas, from strategic counsel to hands-on production.
Press & Public Relations
Fashion, beauty, luxury and lifestyle press lists across France, Europe, French-speaking West Africa and the UK. Message strategy, pitching, coverage management, VIP operations, press dinners, Fashion Week, product launches.
Influence & KOL
Mapping, sourcing, negotiating and managing creator partnerships. Product briefs, content integrations, long-term activations, UGC campaigns. Budget management and performance reporting.
Digital & Social Media
Content strategy, editorial line, community management. Organic and paid content production, planning, community engagement. Metrics tracking and adjustments.
Project Management
From brief to execution, in-house and on independent assignments. Budget management, vendor coordination, client reporting, team supervision.
Retail & Physical Experience
Curation, sourcing, scenography, event programming and operations. Building physical spaces where brands, creators, press and public meet.
Editorial Writing
Press releases, press kits, brand content, newsletters. Personal newsletter on Substack — editorial notes and selections.
- Fashion
- Beauty
- Luxury
- Hospitality
- Culture
Personal newsletter — editorial notes, selections and field notes on ongoing projects.