Career

I map the right media and the right voices, craft the narrative, and place it where it lands.

Haus Labs by Lady Gaga

Europe PR & Influencer Manager · Paris — Europe · 2 years 3 months

Led PR and influencer relations across all European markets, based in Paris. Launched the brand in the region and structured its presence.

I built and managed the beauty press list at Europe scale, rolled out product campaigns from brief to reporting, and selected, negotiated and managed KOL collaborations across paid and organic. I led the event activations — press days, launches, pop-ups, press dinners, fashion week — in coordination with the global teams in the US, with reporting and strategy adjusted market by market.

Results

440M+Press impressions in 2024, and 200+ features — Vogue France, Grazia, Cosmopolitan, Biba.

106M+Impressions from event production — press day, official launch, Fashion Week tastemaker dinner, SEPHORiA France stand.

150M+Combined reach across paid campaigns.

80M+Impressions on organic seeding — 150+ creators per campaign, 750+ posts and stories in total.

3 UGC campaigns led — Blush Balm extension, shade matching, Triclone — rolled out across 5 of 7 European markets, with over 12 creators.

Paid partnerships — 5 creators on Mascara with a Sephora co-branded box, 5 creators on Highlighter Balm, 3 creators on Sculpting Balm.

Tastemaker Dinner — Fashion Week March 2025

Full production — invitations, scenography, press reception, vendor coordination, VIP management.

Independent assignments

PR and influencer consulting — direct to brand · Paris — International · 2020 to present

Short briefs and long engagements, directly with brands, outside agencies.

Ford France — influencer manager since 2026: car loans to creators for their own projects, creator research and relationships across ad hoc campaigns. Go Électrique campaign in 2025.

Press and influencer strategy — positioning, messaging, calendar.

Product and seasonal campaigns rolled out across France, Europe and the UK.

Fashion Week operations and event activations — pop-ups, dinners, launches.

KOL recommendations, creator introductions and shoot coordination.

Accounts —Ford France, Dr. Martens.

Agencies

Press relations — fashion, luxury, lifestyle and hospitality · Paris · Four studios

Adjacent portfolios: international fashion, lifestyle, luxury, art and hospitality. Fashion Week, VIP operations, influencer seeding and event production.

PR Consulting Paris

International fashion — Fashion Week, VIP operations, press loans and client reporting.

Klante

Luxury, art and hospitality — PR strategy, organic influence, event coordination.

Such & Such

Fashion and lifestyle — editorial in Paris, Europe and the UK, seeding campaigns.

Autrement PR

Fashion and accessories — Fashion Week, press loans, shoot coordination.

We Are Ona culinary pop-ups — New York with Mory Sacko, Cannes × BRUT × Nespresso, Art Basel.

Canetta launches in Copenhagen, Paris and Spain — PR, organic seeding and events.

Outreach to 250+ French and international journalists for the Jacques Soisson exhibition at Villa Benkemoun.

+25% media coverage across the fashion and lifestyle portfolio handled at Such & Such.

Accounts —Proenza Schouler, Calvin Klein, Emilio Pucci, Margaret Howell, Baserange, We Are Ona, Canetta, La Romaine Editions, Experimental Group, Le Doyenné, Villa Benkemoun.

Louis Vuitton

Press relations — luxury house · Paris

The standards of a global house: press operations, coordination of key moments and work alongside international teams.

Press operations and support to international teams during key moments.

Event coordination — invitations, suppliers, guest reception.